True simplicity is the result of deep expertise.

What seems obvious or easy to the user often hides layers of complexity.
It takes a skilled UX designer to uncover the real problems and solve them in a way that feels effortless. Simplicity isn’t the starting point—it’s the result of experience, precision, and countless invisible decisions.

I like using a files and folders component to explain UX—it looks dead simple, but it’s packed with complexity. You’ve got to think about things like creating, renaming, copying, and pasting files; multi-select and bulk actions; keyboard shortcuts; collapsing and expanding folders; panel resizing; drag and drop; context menus; accessibility; responsiveness... the list goes on. What seems basic on the surface is actually a deep UX challenge hiding in plain sight.

...this is just one tiny piece of a much bigger, more intricate UI puzzle.

True simplicity is the result of deep expertise.

What seems obvious or easy to the user often hides layers of complexity.
It takes a skilled UX designer to uncover the real problems and solve them in a way that feels effortless. Simplicity isn’t the starting point—it’s the result of experience, precision, and countless invisible decisions.

I like using a files and folders component to explain UX—it looks dead simple, but it’s packed with complexity. You’ve got to think about things like creating, renaming, copying, and pasting files; multi-select and bulk actions; keyboard shortcuts; collapsing and expanding folders; panel resizing; drag and drop; context menus; accessibility; responsiveness... the list goes on. What seems basic on the surface is actually a deep UX challenge hiding in plain sight.

...this is just one tiny piece of a much bigger, more intricate UI puzzle.